Danielle Bregoli, known professionally as Bhad Bhabie, leveraged her viral fame to establish a significant presence on the subscription-based social media platform, OnlyFans. This platform is primarily known for its adult content, although it hosts creators from various genres. Bregoli’s subscription service allows fans to access exclusive content, including photos and videos, for a recurring fee. This business model provides creators with a direct revenue stream and greater control over their content distribution.
Bregoli’s venture into this specific platform exemplified a broader trend of celebrities and influencers utilizing such services to monetize their online presence and bypass traditional media gatekeepers. Her success, particularly her reported earnings shortly after joining the platform, highlighted the platform’s potential for rapid revenue generation and sparked widespread discussion about the changing landscape of celebrity, online influence, and the evolving creator economy. This instance also raised questions regarding content ownership, parasocial relationships, and the blurring lines between public and private personas in the digital age.