This phrase signifies a high-value piece of online content, likely a video, that is considered essential viewing. The “original” designation suggests unique, first-party content not found elsewhere. “Must-see” emphasizes the perceived importance and urgency of viewing the content. An example might be a groundbreaking documentary produced by a specific platform or a highly anticipated music video release.
The value of such content lies in its potential to attract a large audience, generate buzz, and establish a platform or creator as a leader in their field. Original content can build brand loyalty and drive subscriptions or sales. Historically, the concept of “must-see” content is linked to appointment television, but has evolved with the rise of on-demand streaming and social media, where the emphasis is on shareability and viral potential.